Field & Events Marketing Manager

Permanent employee, Full-time · USA

Role
We’re looking for a commercially minded, high-velocity Field & Events Marketing Manager who loves owning pipeline contribution, building regional presence, and running exceptional events that convert. This role is part strategist, part operator, and part creator—someone who works hand-in-arm with Sales to break into target accounts, accelerate deals, and run field campaigns and events that generate measurable revenue impact.

You’ll own all field marketing programs across EMEA and North America and lead Keelvar’s events strategy—from third-party conferences to bespoke field activations to customer roundtables, hackathons, and our flagship events like Keelvar Konnect and ProcureTEX.

This is a remote-first role, open to candidates located in the United States.
Responsibilities
  • Partner closely with Sales. SDRs and RevOps to build and execute field programs that drive pipeline, accelerate revenue and penetrate strategic enterprise accounts.
  • Develop, plan and execute regional campaigns including ABM programs, executive dinners, workshops, roadshows, local user meet-ups and vertical specific outreach.
  • Own quarterly pipeline targets for field marketing and proactively track progress, iterate and scale programs that work.
  • Lead end-to-end ownership of Keelvar's presence at global third-party events: strtagy negotiation, booth experience, sponsors, logistics, booth messaging, product demos and on-site operations.
  • Project manage multiple events simultaneously across regions and time zones ensuring flawless execution every time.
  • Manage Keelvar's proprietary events such as Konnect, regional user summits, Procurement Labs, live AI hackathons and ProcureTEX partner experiences.
  • Work with Sales to secure customer speakers, identify high-value attendees, drive meeting bookings and align event goals to account strategy.
  • Evaluate which events/field programs are worth doing using data-driven, commercial judgement - budget considerations, historic performance, audience fit, competitive presence and pipeline influence.
  • Define KPIs for every event and field program (pipeline, revenue, velocity, meetings, conversions etc.)
  • Continuously refine the events portfolio to focus on high-return, high-impact programs.
  • Manage event agencies, designers, venues, AV teams and vendors with efficiency and strong budget control.
  • Bring new ideas, creative angles and experimental tactics to help Keelvar stand out in a crowded market.
  • Other duties as assigned.
Your profile
  • 4-7+ years in Field Marketing, Events Marketing or a similar pipeline-generating function within B2B SaaS or tech company.
  • Proven track record of generating pipeline and revenue from field programs and events.
  • Exceptional at prioritizing what actually matters. Commercial, data-driven and able to evaluate ROI quickly.
  • Comfortable working at pace and managing multiple programs simultaneously without dropping quality.
  • Deep experience managing end-to-end events: strategy, logistics, vendor/agency management, sponsorships, demos, production and at-event operations.
  • Strong collaborator who works tightly with Sales leaders and AEs to understand customer needs and translate them into impactful activations.
  • Highly organized, detail-obsessed and able to ruthlessly operationalize ideas into repeatable frameworks.
  • Creative thinker with the ability to craft compelling event experiences and differentiated field tactics.
  • Self-sufficient, comfortable owning programs end-to-end and making recommendations backed by data.
  • Experience with CRM/marketing systems (Hubspot preferably but not essential) and event tools.
  • Bonus: experience in procurement, supply chain or AI.

What Success Looks Like
Within 6-12 months, you will have:
  • Hit or exceeded pipeline and revenue targets.
  • Elevated Keelvar's presence at industry events with high-impact messaging and experiences.
  • Built a measurable field program that the GTM team sees as critical to their success.
  • Rolled out a scalable events playbook that can grow each year.
  • Delivered standout Keelvar proprietary events that generate buzz and influence.
Why us?
Here at Keelvar, we are proud to be a remote-first organisation and we offer some great perks.
  • Competitive salary with a Series B backed, fast growing organisation
  • 25 days holidays increasing to 26 after 3 years and increasing again to 27 after 5 years. Plus your birthday off on us
  • Flexible working hours with a positive approach to work - life balance
  • An inclusive, collaborative, innovative culture
  • Generous leave offerings 
  • Technology that enables you to perform to your best

If you really like the sound of the role but don't match every listed criteria exactly, we still want to hear from you. You could be the exact fit for this or any of our other roles.

We are also a diverse group and we intend to continue to attract and retain diverse talent in our organisation. We're committed to an inclusive and diverse Keelvar. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.
Position ID
2442319
About us

This is an exciting opportunity to join a cutting edge company, disrupting its industry. Currently optimising over $100bn+ in procurement spend for the world's largest companies, Keelvar is more than just a software company. Keelvar is an evolution of how companies work.

Our technology is unparalleled in its space. We are on a fast-paced journey to herald a new era of SaaS 3.0. Using AI, Machine Learning, and Game Theory to build intelligent systems that optimize and automate the procurement sourcing process, we save our customers millions of dollars every year, and help their suppliers find the best customers for them. Many of the world’s top blue chip companies use Keelvar to aid negotiations; they set high standards that we relish achieving because it helps us be the best at what we do.

We believe we can change the world and have fun doing it. We are a hard-working team who love what we do. We believe that a culture of curiosity, experimentation, and risk-taking is the key to finding breakthrough approaches - and we don’t settle for conventional approaches.

We strive for excellence, challenging ourselves and each other, with independent thinking, a lot of focus, and plenty of collaboration. In our eyes, the bigger the challenge, the bigger the reward. We’re not content with just equipping users with good tools; we want to help our customers achieve success and excellence, and sometimes this requires lateral or unconventional thinking. We want you to share your knowledge readily and learn every day. We like to ask questions, and answer questions when we can. We invite you to a workplace that is inclusive and celebrates diversity. We support everyone in being themselves, feeling empowered and inspired to make a difference.

If you are passionate about how technology is changing the world of work and want to work with a great team, this is the role for you.

We are looking forward to hearing from you!
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